Pay Per Click (PPC) Advertising Management

Submitted by admin on Wed, 04/20/2011 - 22:33

Our pay-per-click (PPC) advertising campaign management methodology is analytical and results driven. We use methodical approaches that employ a customized pay-per-click strategy for each client. While we apply the same expert principles to each pay per click campaign that we manage, we tailor each PPC campaign to address the unique needs and objectives of the client. This way, our pay per click account management clients reap the maximum possible benefit from this dynamic strategy. We regard our pay-per-click management clients as business partners rather than PPC accounts and we explain each step of the pay per click management process so that we gain their input and insight.

Full-Service Customized Pay-Per-Click Management Services Include the Following:
 

  • Client Communication – Before we discuss the specifics of a pay-per-click advertising program, we approach our clients with questions about their needs and expectations as they pertain to an advertising program. This allows us to gain invaluable insight into their goods and services and learn what sets them apart.
     
  • Pay-Per-Click Keyword Research – We conduct extensive PPC research into which keywords and phrases will provide our clients with the maximum return on their investment.
     
  • Additional PPC Research – We identify niche opportunities within the industry that can help give our clients a competitive edge via paid search advertising.
     
  • PPC Account Organization – We organize the structure of the pay per click account into Ad Groups or “keyword buckets” based on the relevancy and similarities of the keywords we have researched for you.
     
  • Pay-Per-Click Ad Copywriting – We will put together the recommendations for ad copy so that your business or brand name is accurately represented with an appropriate call-to-action.
     
  • PPC Landing Page Optimization – We will periodically review the landing pages of our client's website and make any improvement recommendations if needed to help these pages generate more sales or leads.
     
  • Pay-Per-Click Advertising Campaign Tracking – We use industry-leading website tracking tools that provide detailed reporting of marketing and website performance.
     
  • Pay-Per-Click Ongoing Optimization and Reporting – We perform regular keyword-level bid optimizations and ad copy updates, while also providing ongoing reporting and communication.
     
  • Pay-Per-Click Consulting – For clients needing help refining their own pay-per-click advertising programs, we can offer customized consulting services to help boost performance of your advertising campaigns.
     
  • Pay-Per-Click Training – We offer training for businesses who want to develop their skills setting up, managing, optimizing and measuring their own pay-per-click search engine marketing programs.