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WIRED2DESIGN Step 1

Search Engine Optimization

SEO: Know The Basics

The Project Definition

Start harnessing the power of the Internet today through the use WIRED2DESIGN Studios' comprehensive SEO services. We'll begin with a project definition meeting to clarify all project goals, objectives and timelines pertaining to the following:

  • COMPANY BRAND PROFILE
  • WEBSITE COMPONENTS
  • CUSTOM FEATURES
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WIRED2DESIGN Step 1

Search Engine Optimization

Research and Analysis

The Project Blueprint

Based upon the project definition meeting, WIRED2DESIGN will complete all relevant research and analysis pertaining to SEO tools for your website. We will identify a specific online marketing strategy for your business including:

  • INDUSTRY KEYWORD RESEARCH
  • WEB CONTENT OVERVIEW
  • LINKING STRATEGIES
  • ONLINE DIRECTORY SUBMISSIONS
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WIRED2DESIGN Step 1

Search Engine Optimization

Setting You Up For Success

Project Implementation

Upon completion of the research and analysis WIRED2DESIGN Studios will proceed with the implementation of all requested Search Engine Optimization strategies. These are the keys to online success for your business, including:

  • INDUSTRY KEYWORD INTEGRATION
  • META-TAG PROGRAMMING
  • INTERLINK STRATEGIES
  • IN-POINTING LINK CULTIVATION
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WIRED2DESIGN Content Management
WIRED2DESIGN Step 1

Search Engine Optimization

Focus on Success for the Long Run

Analytics and Monitoring

Once your SEO tools are implemented, WIRED2DESIGN Studios can show you how to monitor and fine-tune your online marketing strategies. We help you use analytics software to interpret your website's performance and identify the strategies that are most successful for your business. Optional services include:

  • ANALYTICS PLATFORM
  • PAY-PER-CLICK ADVERTISING
  • OPTIMIZATION ANALYSIS
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Google Ad Words

INCREASE WEBSITE TRAFFIC

Be Found

Be Found is a campaign to make the search world a better place for businesses and consumers; a world where you can find whatever you're looking for, whenever you want it. Our goal is simple, to place your business at the top of organic searches that your customers and clients are looking for. They?re out there, looking right now.

Some are on their lunch break and some are dedicated to finding the best business solution for their company. It's our job to ensure that you are found when they want you and that you are ready to answer their call. This is the world today. The phone book, what? Online searches are where it's at, we all do it and there's no turning back. And WIRED2DESIGN is here to make sure that you're a part of it.

WIRED2DESIGN Studios SEO Strategies Include:

  • Meta-Data Creation/Programming
  • Comprehensive Linking Strategies
  • Online Directory Submissions
  • Pay-Per-Click Advertising
  • Social Media Marketing
  • Analytics Installation & Consulting
  • Optimization Monitoring & Analysis


Keys to Successful SEO:

Search engines strive to provide internet users with the most relevant and credible websites for any given search term. While there are many variables that affect a website's search engine ranking the following are often the primary focus of a successful optimization effort:


Website Coding:

The code structure of your website is a key ingredient to ensuring that you are properly indexed within the search engines. Standard code variables include Meta Data, XHTML attributes, XML sitemaps and dynamic applications such as PHP and JavaScript. It is essential that your website be constructed in a way that is up to industry coding standards and that takes search optimization into consideration when developing functionality.


Website Structure:

The architecture of your website greatly influences navigation and optimization strategies. In general you want to ensure that your web pages are being indexed correctly by search spiders and that you are providing relative internal links that reinforce your site?s credibility for desired keyword phrases.


Content:

A major element in search rankings is the relevancy of the readable content found within a site. In order to get the most out of your SEO efforts the content on any given page should work in conjunction with the Meta Data and be focused on specific search terms. Pages of content that don?t target a few specific terms tend to not register as well within the search engine algorithms.


Link Development:

The cultivation of in-pointing links to your website helps establish credibility within the search engines. By linking up to credible service directories and other high ranking web platforms you will increase your online relevancy and authoritativeness and in turn will achieve higher rankings for your targeted keyword searches.

  • 80% of web users select organic search results over paid advertising.
  • Average working professional spends 30+ hours a week on a computer.
  • Google provides over 60% of all U.S. based internet searches.
  • Yahoo provides approximately 17% of all U.S. based internet searches.
  • In 2001 search marketing comprised 5% of all online advertising dollars.
  • In 2008 search marketing comprised 43% of all online advertising dollars.
  • In 2005 internet searches became the #1 internet activity.
  • In 2007 search advertising spending increased 29%.
  • Online advertising is projected to grow 9% in 2009.
  • Online advertising is 100% quantifiable.
  • 75% adults ages 18-24 have a profile on a social networking site.
  • The mobile device will be the primary connection tool to the internet for most people in the world in 2020.
  • 69% of online Americans use webmail services, store data online, or use software programs such as word processing applications whose functionality is located on the web.
  • 27% of wired Obama voters connected online to learn about or get involved with the presidential transition process.
  • In 2004, 89% of teens said they used email. Now that number is 73%.
  • The number of Internet users who search on a typical day increased 69% since 2002.